Decorations in your blog include BOLDING, using ITALICS, or UNDERLINING. Other decorations would be photos, or videos embedded into your blog. Photos, especially if tagged right can help boost your SEO rankings. The way you “decorate” your blog really helps search engines know what your site is about.
They will look at your website and do a full SEO audit. They will eliminate problems which may cause your site to be ranked lower in search engines.